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| Iguazú Falls ( Argentine - Brazil) |
| "Iguazú Falls, panoramic view" |
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2008-03-2 - BEIJING BOOKS BUILDING The larger the store, the less its exterior reveals about the events inside. The intense way in which the Beijing Books Building is currently used not only as a store but as a place to read and soak up information, is profoundly exciting, but very little of its energy is communicated to the city. With the doubling of its scale, and the addition of new public and technological elements, the intensity of the store will more than double, triple. It will be the largest bookstore in the world. We have conceived a way in which this energy can be channelled / exploited inside the building to dramatically reorganize the shopping, and secondly, we have conceived a facade to convey this energy to the city. To master the pressure of up to 50,000 visitors per day, the new building is conceived as a system of ramps that connect to the existing structure and merge both old and new into a single continuous floor plate. Circulation is no longer confined to escalator banks, but the sales areas themselves form a spiral movement of gradually sloping bookshelves that both channel and accommodate the customers. The building unfolds an urban experience of multiple activities mixed with commercial areas along its vertical trajectory and transforms the existing book store into an urban media center. As the volume of the store doubles, its interior functions become increasingly disconnected from its front. In order to reverse this condition and let the building speak to the city, we have developed a favade like a gigantic translucent bookshelf. Stacked cast glass blocks contain books and are animated by the people inside browsing and reading from the outside they become large pixels that switch on and off according to the activities inside the store. Two large openings towards Chang An Avenue and Xidan Square articulate the main entrances and form large electronic billboards that broadcast events inside the store to the city and information from the rest of the world to the inside of the building. Source: oma. eu |
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